Social Media Results

Case Studies

Four brands. Organic, paid, and AI-native content.

From cold product launches to niche course brands to no-code SaaS at scale. Every program below was built around the platform, the audience, and what the content needed to do.

Digital Product • Launch

70,000 organic views in the first week and over a million views with ads for the Better Books digital product launch

Better Books was a digital product entering the market cold, with no existing audience and no prior brand awareness. In the first week alone, organic content generated over 70,000 views without a rupee in ad spend. Paid amplification then scaled that momentum to over a million views total, while the campaign drove 3,000 product listings. The organic-first approach validated the content before committing ad budget, and the paid layer compressed months of reach into a single concentrated push.

1M+

Total Views with Ads

Paid amplification scaled organic momentum to over a million views, driving 3,000 product listings in the launch window

70,000

Organic Views — Week One

Generated in the first week with zero ad spend, proving the content before scaling it with paid budget

No-Code SaaS • Global

4 million views worldwide for Dualite at its earliest stage through motion creative and paid social

Dualite was building a presence from scratch in a competitive no-code SaaS market. We created motion videos and graphic creatives designed for social distribution and paid amplification. The goal was awareness at scale in markets where the brand had zero recall. The content was built to stop the scroll and drive platform-native engagement, deployed across social channels with ad spend behind the best-performing formats.

4M+

Total Views Worldwide

Across social platforms at the early stage of the brand, primarily ad-driven with motion video and graphic creative

Global

Multi-Market Reach

Views generated across international markets at a stage when the brand had no prior digital presence to build on

EdTech • India

3 million views for Torc Edu selling Rs. 3 lakh courses through AI-generated video content

Torc Edu needed to reach a very specific type of buyer: students willing to invest Rs. 3 lakh in a premium course. The audience is niche and hard to reach through generic content. We produced AI-generated videos tailored to this buyer's mindset and aspirations, deployed across social channels. The combination of high-quality AI production and precise audience targeting delivered views at a scale that traditional video production budgets could not have achieved.

3M+

Total Views

Reached a niche audience of high-intent students in a premium course category through AI-generated video content

₹3L

Course Ticket Size

Content engineered to build trust and intent at the top of the funnel for a high-consideration, high-value purchase

Community Brand • India

5,000 follower growth for Phodu Club over six months through organic content and paid amplification

Phodu Club needed to build a genuine, engaged following rather than inflated vanity numbers. We ran a mixed program of organic content and targeted paid promotion, building the audience through content that the photography community actually wanted to follow. Growth was consistent and compounding over six months, with organic content doing the groundwork and paid amplification accelerating the best-performing posts to reach new audiences that fit the community's profile.

5,000

Net Follower Growth

Genuine audience growth over six months through a blend of organic content strategy and targeted paid amplification

6 months

Program Duration

Sustained growth without follower drops or engagement decay, built on content the audience chose to follow

Also in our portfolio

Short-form independent social video produced for brands across categories and geographies.

Meals On Me Investo UAE WRI World Resources Institute Yenmo Resgen

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Video Production

Shot-for-social video built to work as organic content and paid creative simultaneously. Motion, live-action, and AI-generated formats depending on what the brand and budget need.

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Organic Content

Content strategy and execution built for genuine community growth. Calendars, formats, and posting rhythms designed around the platform algorithm and the audience you are trying to reach.

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Paid Amplification

Ad spend behind the content that earns it. Boosted posts, dark ads, and full paid campaigns on Meta and other platforms. Organic and paid treated as one coordinated program, not two separate budgets.

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AI-Generated Creative

High-volume, high-quality video and graphic content produced using AI tools. Designed to reach niche audiences at a scale and cost that traditional production cannot match.

How We Work

Content built around what the platform rewards and what the audience shares.

We do not make generic content calendars. Every program starts with the platform, the audience, and the metric that actually matters, whether that is views, followers, ROAS, or something else entirely.

Platform and Audience Mapping

We start by understanding who you are trying to reach, where they spend time, and what content stops them from scrolling. Different audiences behave differently on different platforms. We build to that reality, not a generic playbook.

Content Strategy and Formats

Short-form video, motion graphics, AI-generated content, UGC-style creative. We decide what format fits the brand, the budget, and the platform before producing anything. No format for its own sake.

Production and Publishing

We handle the full production pipeline: scripting, shooting, editing, captioning, and publishing. Content built for organic use is shot with paid in mind from day one so the same production does double duty.

Paid Amplification

Organic content earns reach. Ad spend accelerates it. We run paid campaigns behind the content that proves it deserves more reach, so every rupee of ad spend is backing something already validated by organic performance.

Performance Tracking

Views, reach, follower growth, engagement rate, ROAS. We track what is relevant to the goal and cut what is not working. Weekly check-ins, not monthly reports that arrive after the damage is done.

Iteration and Scaling

We double down on what works and retire what does not. The best-performing content gets repurposed, extended, and scaled. No content graveyard. Every piece of production either earns its place or teaches us something for the next one.

Content that gets watched, and ads that convert.

Your brand should be generating views that turn into revenue.